Why I Thanked My Doctor for Doubling Her Fees: A Surprising Lesson in Business Value

Are you paying increased fees for 2025?

If you are, how do you feel about it?

I’ve got a story for you.

Monarch Health, a thriving practice, made a daring decision to overhaul its business model. They offered clients three options:

1. A Monthly Membership Plan – Clients could contact the office through email or text for questions, included in their subscription.

2. Pay-Per-Visit Model with Added Fees – For those who didn’t want a membership, fees were higher, and any extra communication incurred an additional charge.

3. Transfer of Records – Clients could choose to leave and have their records sent to another provider.

When Monarch announced these changes, most likely the reactions ranged from acceptance to outrage. With some accusing the practice of being “greedy” or “uncaring.”  and others storming off to find another provider. I can say this with a fair amount of confidence as a coach of wellness providers, these are realities we deal with again and again.

I had a completely different reaction to the changes. I chose to stay—and not begrudgingly, but with gratitude. Why? Because I understood something that so many of us forget: you can’t pour from an empty cup. Monarch’s changes weren’t about squeezing their clients—they were about preventing burnout and creating a sustainable environment for everyone involved.

Working with the wrong clients: A Major 7-Figure Poor Trap

If you’re a professional working tirelessly for clients who don’t truly appreciate you, while struggling to make ends meet despite impressive revenues, you’re caught in what I call the “7-figure poor” cycle. It’s the exhausting reality of achieving high revenue numbers but holding onto little profit and even less personal fulfillment.

This cycle is often fueled by:

  • Undervaluing your time and over-delivering to clients who don’t see your worth.
  • Burnout from overworking, which compromises your ability to serve at your best.
  • Fear of losing clients, which keeps you from making decisions that would allow you to prioritize your well-being and long-term profitability.

Tough Decisions for Real Profits

Breaking free from the 7-figure poor trap requires bold moves, just like Monarch Health made. Here are three simple but powerful changes you can make today:

1. Shift to a Tiered Pricing Model

Not every client is the right fit for your highest level of service. By offering tiered options—like a subscription for premium access and a higher fee for one-off services—you give clients the power to choose how they engage with you. The result? You free up your time to focus on high-value clients who truly appreciate your expertise.

2. Communicate the Value of Your Changes

Clients need to understand that your pricing reflects the value you provide and ensures your ability to deliver your best. Be transparent about how these changes prevent burnout, improve service quality, and create a win-win situation for everyone involved.

3. Be Willing to Let Some Clients Go

It’s not easy to part ways with clients who don’t align with your new model, but not all revenue is good revenue. Focusing on high-value, aligned clients allows you to create a business that sustains you both financially and emotionally.

Why These Changes Matter

When you choose to prioritize your well-being, profitability, and time, you set an example not only for your team but for your clients, too. People who respect your boundaries and value your work will stay—and they’ll thrive alongside you.

Just like Monarch Health, you may face initial resistance, but the rewards far outweigh the risks. You’ll create a business where your talents are valued, your work is fulfilling, and your income reflects your efforts.

The Bottom Line

Your ability to serve at your highest level starts with serving yourself first. Avoiding burnout, setting boundaries, and aligning your business with your worth are not just options—they’re necessities for long-term success.

So, ask yourself: Are you ready to step out of the “7-figure poor” trap and into a life of balance and true profitability? The choice is yours—and your future self will thank you for it.

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Seven Figure Profits® is a CPA firm that helps you build your financial sanctuary. In the intricate dance between prosperity and purpose, we understand that true financial well-being is more than numbers on a ledger—it’s the foundation of your peace of mind. Our approach to tax strategy unfolds like a carefully composed symphony, where each note plays its part in creating a masterpiece of security and growth.  Visit our profile to learn more!

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